Discover the best CGI advertising examples. Learn how brands like
Coca-Cola, Nike, Apple, and IKEA use CGI to create powerful, modern
marketing campaigns.
In this article, we’ll share clear CGI advertising examples, explain
why CGI matters, and show how businesses use it to stand out.
What Is CGI Advertising?
CGI advertising uses computer-made visuals to design, animate, and
produce ads. Unlike live filming, CGI doesn’t depend on real sets or
props—everything can be created on a computer.
Benefits of CGI in Advertising:
• Unlimited Creativity: Create visuals beyond the limits of reality.
• Cost Savings: Reduce the need for travel, props, and physical shoots.
• Consistency: Deliver the same quality across all campaigns.
• Flexibility: Showcase products before they even hit the market.
Famous CGI Advertising Examples
1. Coca-Cola’s Polar Bears
One of the most famous CGI advertising examples is Coca-Cola’s polar bears. These lovable characters brought emotion and charm to the brand, creating a timeless holiday connection.
2. Nike’s Sports Worlds
Nike uses CGI to design surreal sports scenes—athletes running through digital cities or shoes transforming mid-action. These ads push the limits of imagination while showcasing product power.
3. Apple Product Videos
Apple’s sleek animations of iPhones, MacBooks, and AirPods highlight precision and premium quality. Instead of live filming, many of these product reveals are fully designed in CGI.
4. IKEA Furniture Displays
Almost 75% of IKEA’s product images are made with CGI. This allows the brand to show countless options in color, fabric, and setting—without building a single physical set.
5. Car Brands (BMW, Audi, Tesla)
Car makers often rely on CGI for stunning campaigns. From futuristic concept cars to action-packed chase scenes, CGI gives brands the freedom to create visuals that are too costly—or impossible—to film.
How Brands Use CGI Advertising Today
1. Product Demos – Showing items before production.
2. Digital Environments – Shooting ads in completely virtual worlds.
3. Interactive Marketing – Blending CGI with AR/VR for engaging experiences.
4. Social Media Content – Eye-catching CGI clips built for Instagram, TikTok, and Reels.
Why CGI Advertising Works
Using computer generated imagery (CGI) advertising examples in
campaigns gives brands a unique edge. By blending elements from the
real world with hyper realistic visuals, companies can deliver
visually stunning ads that stand out in the competitive CGI market.
The power of CGI lies in its ability to create high quality content
that not only looks modern and bold but also connects emotionally
with audiences.
CGI helps companies:
- • Build authority as innovative leaders in digital marketing.
- • Capture attention with visuals that feel modern, bold, and visually stunning, reinforcing the value of CGI advertising in today’s landscape.
Conclusion
CGI advertising is no longer optional—it’s the future of brand storytelling. From Coca-Cola’s animated bears to Apple’s sleek product shots and IKEA’s furniture designs, CGI has proven its ability to make campaigns fresh and engaging.
